tag:blogger.com,1999:blog-29679669.post1203601904797487538..comments2024-01-11T04:39:50.149-06:00Comments on MicroExplosion: Is a blog successful with only a handful of readers?Bill Seaverhttp://www.blogger.com/profile/13769562749667982496noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-29679669.post-1636875402353259592007-09-13T21:57:00.000-06:002007-09-13T21:57:00.000-06:00Great article and wonderful insight. I've been do...Great article and wonderful insight. I've been doing some selling of late to clients on the advantages of a corporate blog. It's difficult to explain the positive PR it generates that can justify the added expense. A great example of this in action is my favorite ski-resort here in Oregon. Through their blog - they were able to avert would could have been a disastrous season by blogging daily about the efforts to clean-up a mud slide that wiped out both access roads to the resort right before last year's season was to start. Understandably, a LOT of pass holders (myself included) were nervous after shelling out the bucks for our rights to the white slopes. However, through a simple blog, the mountain manager was able to relieve most of us by simply keeping us informed from "the inside' on an almost daily basis. There's no doubt in my mind that his efforts went a long way to retaining what would normally have been the loss of a LOT of faithful customers. <A HREF="http://www.skihood.com" REL="nofollow">www.skihood.com</A>Anonymousnoreply@blogger.com