6.28.2007

Where is the iPhone?

UPDATE: My bad. Chris, my good friend told me I missed it and I did. The iPhone goes on sale tomorrow, not today. 6pm tomorrow actually. I missed it. Sorry AT&T. I look forward to seeing you blow it out on your site tomorrow.

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Today marks the first day that the Apple iPhone is available for purchase. Apple hooked up with AT&T (formerly Cingular) for the phone service. In case you've missed it somehow, the iPhone has been one of the most hyped devices in the history of hyped devices. So here's my question...where's the iPhone on the AT&T website?

Ok, so the iPhone can be found on the front page of the AT&T site. My real question is why isn't it the first thing you see? Why is it minimized to a small fraction of front page real estate? Today is the big coming out party for the iPhone so you would think it would dominate the AT&T front page but instead they've given it a small box that doesn't even show the phone, but the Apple logo instead. Here's what it looks like:















Now compare that to Apple's front page. It's all iPhone.















Perhaps there's a reason for this, though I'm not sure what it would be. Both companies obviously gain from promoting the iPhone in a big way so why would AT&T minimize it on the big launch day? Is this symbolic of AT&T's reliance on Apple to do all the marketing for the iPhone while AT&T gets the new service plans? Is it a simple oversight? Maybe this was on purpose on AT&T's part for some reason. Whatever the case, I can't help but feel that AT&T's missed it here.

1 comment:

Chris Thomas said...

That was funny.