8.13.2007

Does Your Digital Outreach Tell the Truth?

I recently submitted another article for Outreach Magazine's website. I took a little different angle this time from previous articles. Rather than discussing new technology specifically as I've done in previous articles I thought it was time to address the disparity between how some churches portray themselves online verses the actual experience when a person arrives at the church. Here's a little bit of the article:

It's tempting to create an image of what you want your church to be, rather than what it is. Though your intentions may be pure, you're not helping your prospects gain an accurate picture of your church. If you paint an inaccurate picture, then aren't you guilty of false advertising?

Web 2.0 tools can be used to communicate anything you want. And therein lies the opportunity for inadvertent false advertising. Though you may want to make some changes, don't show your community what you hope the church to be in a few years. Rather, show them all the great things about your church today. If your church needs to make changes, then make the changes within the appropriate avenues in the church, but don't convey those changes until they’re nearly complete.

You can read the full article here.

1 comment:

Jon Haarstad said...

Excellent article. As one who does a lot with print/media marketing in my church - this is something that must be kept in mind. You're right when you say that people don't like to be misled and losing trust is the worst way to start a possible friendship with a congregation.