Is Online Video Beginning To Pay?

Looks like the answer to that question is yes. I've seen several stories from the last two days about online video companies beginning to find ways to pay the people using their services.
Google Video's doing it.
So is Metacafe.
Brightcove has joined the fray.
Revver's been doing it for a while.
So here's the big question. Where's YouTube in all of this?

One strategy seems to be paying the top talents on a site (Google's approach). The other is an ad revenue sharing system of some form or fashion (Metacafe and Revver). One thing is clear to me with all of this...2006 will be seen as the year online video really got cranked up. What's your organization doing with it?

3 Terms To Better Understand Web 2.0

I had the chance to connect with Greg Verdino, the Vice President/Director of Emerging Media at Digitas, about some words he uses to discuss, explain and understand web 2.0. I referenced the six categories of web 2.0 and he responded with three additional terms that help us continue to get our arms around this broad topic:

• Filters: A corollary to aggregation, these could be destinations that bubble up the best content in a category (like Digg), tools (like RSS) or even the recommendation engines in commerce sites like Amazon.com.
• Distributed web: The notion of a content provider/creator providing content in a widely distributed fashion. Rather than drawing consumers to a central destination or hub (any traditional web site) the publisher surfaces the content and syndicates it broadly (even if in a controlled fashion) so that the content finds users where they are as opposed to requiring users to come find the content. Think of widgets, RSS (yes, there is overlap between this and filters), affiliate players from companies like Brightcove or syndicated video/content models.
• Community: A term used in conjunction with conversations about social networking. Community can also include the entire social media category of blogs, photo/video sharing, etc.