Is Online Video Beginning To Pay?

Looks like the answer to that question is yes. I've seen several stories from the last two days about online video companies beginning to find ways to pay the people using their services.
Google Video's doing it.
So is Metacafe.
Brightcove has joined the fray.
Revver's been doing it for a while.
So here's the big question. Where's YouTube in all of this?

One strategy seems to be paying the top talents on a site (Google's approach). The other is an ad revenue sharing system of some form or fashion (Metacafe and Revver). One thing is clear to me with all of this...2006 will be seen as the year online video really got cranked up. What's your organization doing with it?