Six Things Make a Blog Successful

I mentioned last week that I ordered several new books and a few days ago while reading Seth Godin's "Small is The New Big" I came across an interesting segment. He says there are six things that a blog should have to really work:

• Candor
• Urgency
• Timeliness
• Pithiness
• Controversy
• Utility

Now, he's not saying that a single blog should have all six of these, but what he does seem to be saying is that the more of these elements incorporated into a blog more often will lead to its success. In the book he created this list specifically for corporate blogs but it seems like a good list for all current and future bloggers.