On Monday I had the opportunity to talk to two groups about how understanding web 2.0 can help their organizations. The first group I spoke to were the good people at Katcher, Vaughn, and Bailey, a PR firm in Nashville (thanks for the invitation Steve). The second group was the marketing department and some editorial staff at Randall House, a publishing company here in town.
In both cases I gave an overview of the six categories of web 2.0...the "massive Volkswagon" acronym MASSVW. We also discussed some additional terms like RSS, wiki, AJAX, and tags. One of the things that seemed to get everyone's attention were some stats about blogs and online video. You may find them interesting too if you haven't seen any recently. Here's the breakdown on both with the data I had:
Worldwide Blogs Count (source Technorati)
- Jan. 2004 - less than 2 million
- Jan. 2005 - 6 million
- Jan. 2006 - 24 million
- July 2006 - 50 million
- Jan. 2007 - 60+ million
Online Video - Average number of views per day (source ComScore)
- Oct. 2005 - less than 25 million
- Jan. 2006 - 125 million
- July 2006 - 700 million
So what does this mean for you? First, if you're not one of the 60 million bloggers you might want to consider starting one. Blog writers are blog readers and the number of people who will read your blog is higher now that it's ever been. Second, how are you using online video to help you? Are you creating opportunities for people to embed any video you put online? If you're not, you are missing a tremendous opportunity.