It's fair to say that the crowning achievement for any new media marketer is a video that people will talk about and pass along. Even better (and falling even more in line with web 2.0) is anything that engages the audience and spurs them to interaction. That's where OfficeMax seems to have gotten it right with their new "Elf Yourself" site. Tonight I pulled a picture of my good friend Chris to give you a look at what OfficeMax is doing with their Christmas viral campaign. Check it out here. I'm pretty sure Chris will forgive me.