Video of the Week: Holman TV
Broadman & Holman Publishing Group started an interesting new marketing venture this summer with the launch of Holman TV. Holman TV is a fictional video blog of a character named Holman who's trying to make it in the Christian music business in Nashville and the episodes follow Holman around in his job and life.
This is a great example of a company thinking outside of the traditional marketing box. Chris, over at Pour Out, recently interviewed B&H's E-Business Director on the Holman TV project. Here's episode 1...
2 comments:
great stuff
I agree, cool idea.
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