Sears joins retailers in Second Life

In a trend we saw at the end of 2006, more retailers have seen the numbers of people jumping into Second Life. Sears has joined the fray by opening a showroom in Second Life. Sears joins Circuit City, Dell, and numerous other retailers looking to use Second Life as a new sales channel. I can't help but wonder if they see this as a true revenue stream for their businesses or if it's more because they know they'll get press coverage right now. Either way the trend continues.