Study: Women vs Men Online Video Views

I saw an interesting eMarketer.com story about how the numbers of men and women watching online video are quite different. You can check out the full article but the two graphs below were especially interesting. Also, check out this quote from the article: "This year there will be an estimated 97 million females online in the US, compared with 91 million males. A clear majority." Those are some incredible numbers (and a great reason why an Internet strategy should be important to you.)

Here are the graphs:

No comments: