Music Videos 2.0

I saw on Voxacious today that the band, The Shins, just did a novel thing over the weekend for the creation of an upcoming music video. Basically the idea is that people who were at the show could film it and then upload the video according to some instructions posted on MySpace and the band was going to use the fan-generated film to create music videos for their upcoming album.

This is a great example of user-generated content in an offline kind of way. Kudos to the band or whoever thought this up. Not only will they get the raw footage for their own videos but this same film will soon find its way on YouTube, MySpace, and numerous other social media and social networking sites to spread it even further.