Check out a good little podcast (only 15 minutes or so) with Robert Scoble talking about why organizations should blog and the benefits they can expect to enjoy if they do it. You can find the podcast at PodTech.net. He talks about the correlation between blogs and Google rankings and tells why it's important to keep your ranking up for whatever you do. One interesting statement was, "if you're not on that first page of Google results, you do not exist in business. He also discusses the benefits any blogging organization could experience by providing blogs as an interaction tool.