6.22.2006

An AOL microexplosion (in a bad way)

My friend Chris has a post on his blog relev8 about an AOL cancellation phone call gone wrong. You can see the video here. Despite the obvious conversation about poor customer service, what I love about this is that it is an opportunity for us to watch the beginning of a true microexplosion.

Less than 48 hours ago this video was posted on YouTube and in true microexlosion fashion it is taking off at a rapid pace. As of a 9:30 PM CST there are just over 66,000 views. I expect that by this time tomorrow there will be well over 150,000 and by this time next week might be in the upper hundred thousands.

So what does this mean for you? Well, besides the entertainment value of the video (in a slow down and see the wreck sort of way), it serves as another reminder of the power of a single flammable issue, in this case a phone call to cancel AOL service, and the power of web 2.0 tools. It also shows the wildfire effect as it gets posted to blogs (I can already see about 100 blogs talking about this), websites, and emails. Let's watch this one and see how far it goes. By the way...it's now 10:00...and up to 67,000 views...

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